The Texas A&M Aggies will find out their bowl game destination this Sunday, but for sneaker enthusiasts, that’s not the only big news happening that day. Dec. 2 marks the day that the new Texas A&M colorway of Adidas’ Ultraboost 4.0 sneaker goes on sale. The shoe is priced at $180 and can be purchased here beginning Sunday morning. For those of you who are unaware, the Ultraboost is marketed as a running shoe, but has been Adidas’ top-selling lifestyle sneaker for the past several years. With its full-length boost midsole and one-piece PrimeKnit upper, many consider it the most comfortable shoe they’ve every worn (myself included).
A #12thMan must have.— Texas A&M Football (@AggieFootball) November 30, 2018
Pickup your ‘Gig ‘em’ #UltraBOOST beginning on 12/2.
➡️: https://t.co/xQ48IgPyP2#GigEm #teamadidas pic.twitter.com/AJRHNcyI2t
These shoes were issued to the Aggie football team earlier this month, in both sneaker and cleat form, and the team wore them on the field for their Nov. 10 victory over Ole Miss.
Adidas will also release a Miami Hurricanes colorway of the shoe on the same day. This is the second iteration of team-themed colorways of the Ultraboost. The first, which was on the Ultraboost 1.0, came out in 2016, and due to the limited quantity produced, sold for hundreds of dollars on the resale market. This version is expected to be much more available, both due to increased production as well as diminished hype for the Ultraboost silhouette.
If you aren’t a fan of the color blocking on this shoe, Adidas also has a more simplified maroon colorway, also retailing for $180. It may not be an official “Texas A&M” shoe, but would just as good on gameday.
Expect both of these shoes to soon move into my top 12 maroon shoes rankings when it gets updated next season.