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Rejected Texas Longhorns beer sponsors

“Clear Eyes, Full Hearts, Horns Up, Limes In. [TM]”

The University of Texas recently announced a five-year deal with Corona as the official import beer sponsor of Longhorn athletics, building around the tagline, “Horns Up, Limes In.” If this was the best beer partnership they could come up with, how bad were the ones they rejected?

GBH investigates.