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Texas A&M’s Belk Bowl uniforms are the best bowl uniforms

Product placement is the new black

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Your Texas A&M Aggies take on the Wake Forest Demon Deacons this Friday in the Belk Bowl. The players’ bowl game gift is a shopping spree at Belk, and as such, Texas A&M’s game uniforms will be used to feature some of the more popular products from the finest department store the South has to offer.

Often a staple of alternate uniforms, this year’s gloves will be SmartTouch Microsuede Gloves by Totes Isotoner, and are accented by a Solid Cashmere Woven Scarf in maroon. Both items are now on sale on, and pair well with the traditional Aggie overalls (puff paint sold separately).

All items featured in the uniform are a part of the After Sumlin Sale, marketed specifically at Aggies and Aggie fans. Take a look at the ad below for deals on this Bulova Marine Star Watch, a Madison Italian Leather Belt and more.

Boat shoes are a staple of classy southern style, and Sperry has partnered their classic Topsider look with Adidas’ Ultra boost technology to give Texas A&M the classiest cleat to ever be worn in a bowl game played on a Friday afternoon in December. For the more casual fan, keep your feet comfortable yet camouflaged in these CrocsClassic Realtree Xtra Clogs.

Texas A&M Chancellor John Sharp has often been described by those close to him by saying “Loved, dug Belk Bowl. EE!” Don’t ask why, they just do. So A&M created an anagram of this completely legitimate and oft-spoken saying: “Kewl Beveled Logo Bud!” That’s right, the Aggies have put a beveled logo on the helmet for the first time, complete with sublimated Belk branding. Unfortunately this product has not yet been made available for public sale.

This particular ad also gives you a sneak peek at the Aggies base layer for the bowl game. The compression shirt showcases the school’s love for their newly hired coach Jimbo Fisher, which up until now they’d been totally low key about.

But Belk isn’t just clothing and accessories, they have thousands of other items, including fun stuff for the kids. So if the game gets out of hand in the fourth quarter, challenge your little tyke to a game of Saddlebred Table Top Foosball. Or if the refs make that awful call that clearly perpetuates the obvious campaign they have to screw your team, take out your frustrations on the Wembley Referee Punching Bag.

Rounding out the collection is the Saddlebred Vintage Passcase Wallet, emblazoned with the Belk Bowl logo and endorsed by Chancellor John Sharp himself. While Jimbo Fisher’s $75 million contract ensures it will remain empty for the next decade, Sharp will always keep his pair of 1939 pennies, to honor the Aggies last national title and ensure he can always get his two cents in on literally every topic. The wallet will fit comfortably in your Polo Ralph Lauren Classic Cargo Shorts, offset by your “fashionable yet casual” Texas A&M Aggies Long Sleeve Chambray Shirt.

Enjoy our anthology of Texas A&M bowl uniforms below.