There was some interest heading into Thanksgiving about how A&M-LSU on ESPN and TCU-UT on Fox Sports 1 would fare going head-to-head in the TV ratings.
Will be fascinating to see TV ratings tonight with TCU-UT and LSU-A&M going head to head. FS1 has the more interesting, meaningful game.— Dan Wolken (@DanWolken) November 27, 2014
According to Sports Media Watch, the Aggies more than doubled up the Longhorns on Thanksgiving night with 2.9 million viewers compared to 1.3 million. A&M-LSU also brought a 52% increase over the 2012 Texas vs. TCU game which aired in the same timeslot on ESPN.
Despite the playoff implications for TCU, the combination of Texas A&M, the SEC, and ESPN put the Aggies on top of the Longhorns in TV exposure.