:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/27334831/kennyyoung.0.jpg)
ESPN's Jeremy Crabtree recently posted this "Social Distortion" article highlighting the downside of fans' direct social media access to recruits. The most alarming example involved a fan threatening to commit suicide if Tyler Luatua did not commit to USC. Other anecdotal accounts detail instances when fans used social media to seek out recruits offline. Erin Sorensen wrote about a more common practice of fans responding negatively to recruit decommitments like we saw after Otaro Alaka flipped from Texas to Texas A&M on Sunday.
@OtaroAlaka have fun with all the rednecks out there. Wasn't bout that Strong Life ? #Hook'em, have fun being on the 7th best team in sec
— SlurricaneMatt (@SlurricaneMatt) January 27, 2014
@OtaroAlaka SCREW YOU TRADER!!!😒
— Mayra de Luna (@mayra_moon23) January 27, 2014
If you spend any time reading through the Twitter mentions of a highly-ranked recruit, you'll notice that most tweets contain positive recruiting messages. These tweets are sometimes creepy, but generally seem harmless. Do they constitute recruiting violations? Technically, many of them probably do under the NCAA's broad definition of a booster. But how pervasive is fan contact with recruits on Twitter and what is the nature of these interactions?
Good Bull Hunting's technical ace TelcoAg conducted an investigation by compiling and parsing Twitter mentions for five 2014 recruits to the extent the Twitter API would allow*. His report included counts of hashtags, words, users tweeting recruits, and other users mentioned. You should follow @TelcoAg on Twitter. We voted him "most likely to break a huge story someday."
We chose to analyze players who were uncommitted so that fans would perceive that the recruit could be influenced. This article is not intended to be an indictment of specific fanbases. The number of tweets is clearly influenced by the recruit's offer list, likelihood to commit, timing of visits, and more.
We manually combed through the Twitter history of each athlete to identify hashtags affiliated with each fanbase. For example, hashtags for Florida State include #FSU, #Noles, #FloridaState, #NoleNation, #TallyBound, #GoNoles, and #FearTheSpear. Note that not all tweets using these hashtags come from fans. News and recruiting services might use #FSU to announce that a recruit is taking an official visit to Florida State. The vast majority of tweets are from fans and the relative volume of tweets shows which fan bases are most engaged with the athlete. Most tweets analyzed were drawn from a two-week period in January.
Adoree' Jackson (@AdoreeKnows)
Rivals.com 5-star Athlete (Visits: Florida St., LSU, Oklahoma, Tennessee)
| Fanbase | Hashtag Count | % of Total Hashtags Tweeted |
|---|---|---|
| Tennessee | 1365 | 55.9 |
| Florida | 336 | 13.8 |
| Oklahoma | 174 | 7.1 |
| LSU | 107 | 4.4 |
| USC | 75 | 3.1 |
| Florida State | 28 | 1.1 |
| UCLA | 25 | 1.0 |
| Illinois | 9 | 0.4 |
| Oregon | 5 | 0.2 |
Matt Elam (@FballIsLife69)
Rivals.com 3-star DT (Visits: Alabama, Kentucky, Notre Dame)
| Fanbase | Hashtag Count | % of Total Hashtags Tweeted |
|---|---|---|
| Kentucky | 1087 | 40.9 |
| Alabama | 719 | 27.1 |
| Tennessee | 103 | 3.9 |
| Oklahoma | 73 | 2.7 |
| Notre Dame | 60 | 2.3 |
| Mississippi State | 14 | 0.5 |
| Ole Miss | 14 | 0.5 |
Kenny Young (@KennyYounggg)
Rivals.com 4-star LB (Visits: Arkansas, Oklahoma St., Texas A&M, UCLA)
| Fanbase | Hashtag Count | % of Total Hashtags Tweeted |
|---|---|---|
| Arkansas | 1164 | 53.5 |
| Texas A&M | 388 | 17.8 |
| LSU | 193 | 8.9 |
| Oklahoma | 115 | 5.3 |
| UCLA | 93 | 4.3 |
Malachi Dupre (@MalachiDupre)
Rivals.com 5-star WR (Visits: Alabama, Florida St., LSU, UCLA)
| Fanbase | Hashtag Count | % of Total Hashtags Tweeted |
|---|---|---|
| Florida State | 582 | 27.7 |
| Arkansas | 351 | 16.7 |
| Alabama | 302 | 14.4 |
| LSU | 203 | 9.7 |
| UCLA | 162 | 7.7 |
| Ole Miss | 64 | 3.0 |
| Tennessee | 9 | 0.4 |
Marlon Humphrey (@marlon_humphrey)
Rivals.com 5-star CB (Visits: Alabama, Florida St., Mississippi St.)
| Fanbase | Hashtag Count | % of Total Hashtags Tweeted |
|---|---|---|
| Florida State | 375 | 22.7 |
| Alabama | 372 | 22.5 |
| Mississippi State | 187 | 11.3 |
| Georgia | 57 | 3.5 |
| UCLA | 48 | 2.9 |
| LSU | 17 | 1.0 |
| Auburn | 9 | 0.5 |
| Clemson | 9 | 0.5 |
| Tennessee | 8 | 0.5 |
| South Carolina | 8 | 0.5 |
Observations
1. Underdog schools for a prospect are more likely to recruit the player on Twitter.
| Player | 247Sports.com Crystal Ball Favorite | Top Three Fanbases Tweeting |
|---|---|---|
| Adoree' Jackson | USC | 1. Tennessee 2. Florida 3. Oklahoma |
| Matt Elam | Kentucky | 1. Kentucky 2. Alabama 3. Tennessee |
| Kenny Young | LSU/UCLA (tie) | 1. Arkansas 2. Texas A&M 3. LSU |
| Malachi Dupre | LSU | 1. Florida State 2. Arkansas 3. Alabama |
| Marlon Humphrey | Alabama | 1. Florida State 2. Alabama 3. Mississippi State |
2. Fan interaction is often instigated by tweets and retweets from recruiting services and news outlets. We counted Twitter mentions and found that many fan tweets to recruits are replies to media personalities. In our own experience, when we retweet a Texas A&M prospect, a handful of followers will often tweet a recruiting message to the player.
| Player | Top Mention | Outlet |
|---|---|---|
| Adoree' Jackson | @JaysonSwain (186 mentions) | Tennessee Sports Talk Radio |
| Matt Elam | @AndrewJBone (73 mentions) | TideSports Recruiting reporter and Rivals.com |
| Kenny Young | @ArRecruitingGuy (96 mentions) | Arkansas Democrat-Gazette Recruiting (also makes radio and TV appearances) |
| Malachi Dupre | @TomahawkNation (55 mentions) | SBNation Florida State Recruiting |
| Marlon Humphrey | @AndrewJBone (201 mentions) | TideSports Recruiting reporter and Rivals.com |
While most media tweets involved legitimate reporting, where should the line be drawn between reporting news and encouraging fan recruiting?
Hearing highly recruited LB @KennyYounggg saw some Razorback fans awaiting his arrival outside the airport. He's officially on the Hill.
— Richard Davenport (@ArRecruitingGuy) January 23, 2014
3. Some fans take things way too far.
| Player | Top Tweeter | Fans with 20 or more tweets |
|---|---|---|
| Adoree' Jackson | @GatorsDominate (30 tweets) | 3 |
| Matt Elam | @RollTideRichard (40 tweets) | 7 |
| Kenny Young | @PatRossDavis (54 tweets) | 2 |
| Malachi Dupre | @FreedomWarrior (22 tweets) | 2 |
| Marlon Humphrey | @TruMaroonNation (53 tweets) | 11 |
We're interested in hearing your stance on fans tweeting recruits. Leave a comment below, and we'll leave you with this small selection of recent tweets (not part of our data collection):
@AdoreeKnows God won't accept you into heaven anymore now that you have eliminated the #Vols
— GarthVader (@GarthVader18) January 29, 2014
@AdoreeKnows can't believe the Gators are still talking that $hit about u ... go to USC
— Hoffmonica (@AsherEvan) January 29, 2014
@AdoreeKnows gators trash there coach will be fired next year go Trojans, can I get a follow back?
— JAMAL COOPER (@BigCOOP83) January 28, 2014
If you would rather have @AdoreeKnows or NCAA Berth. RT FOR ADOREE or fav for berth. @ErikAinge3
— Brian Jones (@TheVolfather) January 27, 2014
I'm done with twitter for about 2 days unless @FballIsLife69 goes to Bama then I will delete my account! Need some good news!
— David S Potter (@PotterDs) January 29, 2014
@jimcrick2 @jstepp58 @FballIsLife69 Prove them wrong Matt. When they dis KY they're dissing u. Uve repped KY well. Do it for 4 more yrs #BBN
— Travis Krouse (@TravisKrouse) January 28, 2014
@FballIsLife69 Matt, aint even lying when I say Thursday is my birthday. Hope to see you pick the Cats! Would start the day off right! #BBN
— Curt_D (@BlockSoHardU) January 27, 2014
@KennyYounggg @Nacho23_ Aggie Need a QB they will be down until they get one I fill they won't make it for a few years lost best QB ever wps
— Aaron smith (@Atthechamp) January 25, 2014
@KennyYounggg Hey Kenny,"LSU" Fans are "BOOMING"!!! Hoping you come to "TIGERTOWN"!!! "LSU" needs your "SKILLS & TALENTS"!!! U WILL LUV IT!!
— GLENN DAVIS (@LSUTIGERDOG) January 25, 2014
@KennyYounggg Do you really want to spend 3-4 years in a place as ugly as Stillwater? #WPS
— Robert Meurer (@OldArkFan) January 25, 2014
collegefession: "As much as I hate FSU, they do have the hottest girls. - University of Florida" @marlon_humphrey @MalachiDupre @_MoneyLane
— Smoke (@100PercentCocky) January 26, 2014
@MalachiDupre PLEASE COME TO FSU WE NEED YOU VERY VERY BAD AND JUMBO IS PNE OF THE BEST AND NICEIST COACHES YOU CAN HAVE
— Michael Quadagno (@Michael_quad) January 23, 2014
@marlon_humphrey are u watching all star skills challenge on ESPN2? They sure love DB's coached by Coach Saban! Say they're NFL ready! #Bama
— JP_Montgomery (@JP_Montgomery) January 29, 2014
@marlon_humphrey not getting the love he deserves fr Bama but #hailstate showing real love bc we know how good he really is #futureheisman
— matt white (@preachermatt_83) January 27, 2014
*Note: Twitter data used was pulled by searching for the recruits' twitter handles through the Twitter API and by scraping results from the website's "search all" function. Data sets were combined and de-duplicated to create a set with tweets dating back to 8/1/2013. A majority of tweets used come from the two-week period between 1/10-1/23, as Twitter only returns high scoring non-recent tweets (generally tweets from users with higher follower counts or mentions) using the search function. Results were filtered to exclude tweets sent by the recruit.
The percentage of total is based on hashtags with at least 5 uses, our criteria for including hashtags in the team lists. For example, one user tweeted #SweetPeaOnRockyTop to Adoree' Jackson, but that does not appear in the Hashtag Count and is not accounted for in the numerator or denominator of percentage of total.