"12th Man" - Inside Texas A&M's License Agreement with the Seattle Seahawks

Following an initial lump sum payment of $100,000 in 2006, Texas A&M University is receiving $5,000 per year from the Seattle Seahawks for their use of the "12th Man" mark. The initial term of the agreement was five years, and the Seahawks opted to renew the agreement for five more years in 2011. It will be interesting to see what happens in 2016 after the current term expires.

The license agreement, which was signed on July 21, 2006, sheds light on the settlement agreement between the two sides and reveals specific details of Seattle's use of the mark. We have extracted key items from the agreement below.

Click here to read our 12th Man Q&A with Shane Hinckley (Texas A&M's Interim VP Marketing & Communications).

PARTIES

BACKGROUND

EFFECTIVE DATE / LENGTH OF TERM

(Note: The agreement was signed on 5-2-2006 by both sides.)

PAYMENT

Note: The original settlement between the two parties has the following included:

GOODWILL IN LICENSED MARKS

QUALITY CONROL; PACKAGING AND ADVERTISING APPROVAL

It probably goes without saying, but...

MARKING

THE RENEWAL

Good Bull Hunting acquired copies of the license agreement and the renewal letter through an open records request with Texas A&M University.

View the complete license agreement HERE.

View the complete renewal letter HERE.