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Jay Bilas' Finding on ShopNCAAsports.com Goes Beyond Star Athletes

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Jay Bilas broke a story on the search function at ShopNCAASports.com earlier today. When you searched for famous college athletes on the website, results included team merchandise with players' jersey numbers. It looks like the store has a database of all NCAA players at its fingertips.

Brian Spurlock-US PRESSWIRE

Jay Bilas exposed a funny thing about the search feature on NCAA Shop this afternoon.

This could end up being a big deal amid the Ed O'Bannon lawsuit versus the NCAA concerning the use of player names and likenesses for commercial use.

The NCAA tried to end the fun with the search feature:

... but of course there was a workaround.

Ncaasports-boyd-barscreenshot of colleges for "Boyd"

I started poking around with this method and noticed that when I visited /search/boyd (screenshot), it was not just Tajh Boyd from Clemson in the results. The list of colleges seemed to include every school that has a player with the last name Boyd on the roster. This likely indicates that the NCAA Store website was pulling from a player database and that last name searches were activated when a player with that last name became popular. Here is a table of colleges listed for "Boyd" and the corresponding players.

Alabama State Carnell Boyd
Arkansas Cordale Boyd
Arkansas State William Boyd
Clemson Tigers Tajh Boyd
Delaware State Joe Boyd
East Carolina State J.T. Boyd
Florida State N/A (Jayce Boyd baseball)
Holy Cross Matthew Boyd
Kansas State Javonta Boyd
Kentucky Aaron Boyd
Liberty Malcolm Boyd
Louisiana Tech Chad Boyd
Mississippi State Josh Boyd
Morehead State Luke Boyd
Navy Brandon Boyd
North Carolina Jheranie Boyd
North Dakota Benny Boyd
Southern University Clinton Boyd
Stephen F. Austin Tyler Boyd
Tulsa Adam Boyd
UNLV James Boyd
Western Kentucky Xavius Boyd
Wofford Jon Boyd

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