— Texas A&M Athletics (@AggieAthletics) July 1, 2014
Aggie Athletics shed seven characters from its official url today, adopting 12thMan.com for branding and brevity. The move away from AggieAthletics.com should help Texas A&M stand apart from the Seattle Seahawks who pay to license the 12th Man trademark. Owning the domain name will strengthen Texas A&M's claim to 12th Man related usernames in social media spaces. 12thman2014.com was also launched to promote the upcoming football season. Look at all of those beveled headings.
According to public domain name information, 12thMan.com was updated on June 26, 2014. This may indicate a change in ownership or a simple contact information update. 12thMan2014.com is registered to Jonathan Dusing, co-founder of FanMaker.com, the company which likely created the website.