"12th Man" - Inside Texas A&M's License Agreement with the Seattle Seahawks

Matthew Emmons-USA TODAY Sports

With the current success of the Seattle Seahawks, the "12th Man" has been all over ESPN and social media. We decided to look further into the "12th Man" trademark and Texas A&M's licensing agreement with Seattle.

Following an initial lump sum payment of $100,000 in 2006, Texas A&M University is receiving $5,000 per year from the Seattle Seahawks for their use of the "12th Man" mark. The initial term of the agreement was five years, and the Seahawks opted to renew the agreement for five more years in 2011. It will be interesting to see what happens in 2016 after the current term expires.

The license agreement, which was signed on July 21, 2006, sheds light on the settlement agreement between the two sides and reveals specific details of Seattle's use of the mark. We have extracted key items from the agreement below.

Click here to read our 12th Man Q&A with Shane Hinckley (Texas A&M's Interim VP Marketing & Communications).

PARTIES

Parties_1

BACKGROUND

Background_1

EFFECTIVE DATE / LENGTH OF TERM

Date_-_term_1

(Note: The agreement was signed on 5-2-2006 by both sides.)

PAYMENT

Payment_1

Note: The original settlement between the two parties has the following included:

Lump_sum_1

GOODWILL IN LICENSED MARKS

Goodwill_1

QUALITY CONROL; PACKAGING AND ADVERTISING APPROVAL

It probably goes without saying, but...

Quality_1

Quality_2

MARKING

Marking_1

Marking_2

THE RENEWAL

12th_man_renewal_1

Good Bull Hunting acquired copies of the license agreement and the renewal letter through an open records request with Texas A&M University.

View the complete license agreement HERE.

View the complete renewal letter HERE.

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