It's finally here folks. The SEC and ESPN are holding a press conference on Tuesday to announce the SEC Network, code named LOLOLOL SOOOO MUCH MONEY.
The news from Sports Business Daily:
The SEC and ESPN plan to formally announce the creation of an SEC channel on Tuesday. The two parties have begun to reach out to key constituents to let them know about the 12:00pm ET announcement at the Atlanta Hyatt. University presidents, ADs, SEC CommissionerMike Slive, ESPN execs and the conference's corporate sponsors are among those being invited to the news conference. The SEC and ESPN have been working on plans to form a channel since the fall of '11, and the new channel is expected to launch in August '14.
The channel is expected to have its studio headquarters in Charlotte at the ESPN Regional Television offices, while the primary sales outlet will be based in Atlanta.
That noise you hear is every administrator at SEC schools rolling around on their beds full of Benjamins.