SMU has rolled out a new "SMU is" ad campaign leading up to the game vs. Texas A&M on Saturday. The first ad shown below ran in the Dallas Morning News (currently on homepage) and has been spotted on billboards. We at Good Bull Hunting are happy to bring you the opportunity to replace "College Football" with what SMU really is. Below the image, enter your own text, then save the image and share it in the comments section. You may also download a full-sized version.